Nowadays we have modern marketing practices, which, same as traditional ones, are appealing to certain people, while others do not like them. That being stated, we cannot ignore the fact, whether we like it or not, that politics and social media are inseparable.
Many people present their personalities, life values, friendships, families, projects, businesses, as well as political organizations at the social media, and they create online communities consisted of people with similar or same interests.
Comments and tweets present modern forums for discussions. The ability of social media to deliver information in real time has changed the way population absorbs information in general.
Politicians’ social media profiles present professional business profiles, e.g. certain Twitter accounts with the greatest number of followers are those of American presidents.
All over the world politicians and political organizations communicate through social media. Some of them apply great practices, while others need improvements and modernization. The digital marketing world changes every day.
In this text we will present certain good social media practices for politicians and political organizations:
Be Responsible and Check Information
Information you post need to be true at the given moment, so double check your source and make sure it is valid data, especially given the fact that information changes very quickly. Information posted counts as your statement and claiming that it is not correct later can damage your reputation.
Negative feedback management
Public officials e.g. cannot block accounts on Facebook. And it is known that not all people will support you and some of them will leave negative comments. The best advice for you is to always be civilized and to remember that you are presenting your values. Give your time to the community and emphasize the sense of community, and do not encourage uncivilized debate.
Lack of interest
Your goal is good engagement, to present yourself to the great number of users and to create online community. However, not everyone wants to follow political news and subjects at social media, and it must be respected. Given the fact that many people show lack of interest in politics at social media the process of getting support and creating larger community often takes time. However, do not take their disinterest personally. Focus on your goals and interaction with interested people, who are the most relevant for you to acquire your goal.
The proven way of increased social media engagement is for you to ask questions. Thematic questions give your followers the chance to present their thoughts while at the same time it shows your ability to listen to them.
Live video engagement
Encouragement of engagement through live videos is present as a popular form in certain countries. It allows public officials direct communication with voters and other people, as well as the possibility to present information in real time.
There are many tactics when it comes to social media political campaigns, and digital marketing experts have a task to learn on a daily basis, and to launch not only Black Friday, Cyber Monday, E-commerce, but successful political campaigns as well, and this is something that GoCloud.group employees always remember.
When it comes to social media political campaign, be responsible and given attention to the content you are posting as well as to your comments and reactions, which in turn will help you reach your goals.