Sales prospecting is the art of identifying potential clients mostly with cold calling or e-mailing and initiating contact with them in the hope of getting them into a sales funnel.
Cold calling or e-mailing prospecting? Businesses are still debating which of the two methods to use because each has its advantages and disadvantages. Before we can decide which is better, let’s take a closer look at what each of them implies.
What is Cold Calling?
The term “cold calling” refers to the practice of contacting prospects without prior contact. They had not requested to be called, and they were not anticipating the call either.
That right there marks the first difficulty for this method as a sales technique. Most people will not respond well to a random caller trying to sell them something they don’t need in the middle of a busy day.
What is Cold E-mailing?
A cold e-mail is an initial email sent to a prospect with whom you have had no previous contact in the hope of interesting them with a product or service.
When to call a prospect?
To be clear, e-mail can be ignored more effectively. My guess is that even your e-mail inbox is stuffed with unopened promotional and sales e-mails.
As a result, when you send an e-mail, there is a chance that the receiver may either not read it or delete it away.
To set up meetings, receive recommendations, or develop a deeper and more meaningful relationship with your prospect, a phone call may be quite beneficial.
When you know there will be a lot of questions, it’s preferable to make a phone call. For complicated discussions, real-time communication is more efficient and time-saving than e-mail.
When to E-mail a prospect?
It’s really crucial to emphasize that e-mail marketing generates $38 in ROI for every $1 spent, which makes it one of the most effective marketing methods.
E-mailing allows you to deliver a personalized message to a large number of prospects at once. Be sure you have relevant, accurate, legitimate, and up-to-date contact information before crossing your fingers and waiting for a stream of conversions.
Unlike cold calling where you have to think quickly, engage your prospect in conversation, and capture their attention, cold email gives you an opportunity to carefully compose it and test its performance.
Cold Calling or E-mailing- Which is Better?
There is a benefit to cold calling since it’s personal. You can make your pitch and get a fast reaction if you have the prospect on the phone. You can tell a lot about how things are going by the way the prospect sounds and make adjustments.
E-mail thrives on the fact that most people prefer e-mail as a form of communication. An e-mail is also direct and goes straight to the intended recipient as opposed to, say, a blog post. An e-mail gives the prospect time to read, think about the proposition, and decide what to do with the information.
We’ve analyzed cold calling and e-mailing, and we believe that any company that is serious about increasing sales should make use of both methods. Both have their pros and cons, but combining the two may be quite beneficial for a company.